Search Engine Optimization (SEO) focus is on content and the underlying mechanics of your website. Earning a high ranking in organic search is quite different from pay per click advertisement campaigns. Thus, your site content is at the core of SEO.
How We Do It
Keywords Analysis
We evaluate your existing site and perform discovery tasks. Using a variety of programs and analytical tools, we can develop a set of high return keywords and phrases specific to your market.
Content & Text Writing
New content and/or existing content will be made grammatically correct and appealing to your potential customers. Keywords will be properly placed within the content of your website. We ensure that the essence of your website is intact.
Website Optimization
The difficult part. The raw code is made search engine friendly. This process will include creating or modifying HTML markup, internal linking structures, site maps, duplicate content, flash content, ecommerce content.
Link Building
Developing inbound links from high ranked established websites is one of the major variables in attaining high search engine rankings. Link development is absolutely essential to your website’s ranking success and is a major part of the optimization service that we offer.
SEO Reporting
We provide a baseline report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. We will install analytics and monitor your results to make sure you are on the right track.
a search engine...
Visual styling is extremely important for creating memorable user experiences. However, a search engine has no way of visualizing your site. Therefore, it’s not making subjective decisions. Why is this important? Because it underscores the one essential point of search engine optimization; you control how a search engine views your web site.
When a search engine crawls your web site, it reads markup text (coding that browsers interpret into visual elements for people). It can only read and interpret text based content of your pages. So, if you repair cars in Philadelphia, and you do not include terms related to Philadelphia and car repair in your content, to a search engine you do not repair cars in Philadelphia.
This fundamental idea that a search engine can only interpret information fed to it by content and code is the cornerstone of SEO.
How and where you use your keywords or key phrases, how you treat graphics, how you describe your products and services… allows a search engine to determine how relevant is your content to the search query. More relevancy leads directly to higher search engine rankings.
